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À propos de la société
Established in 2015, Rugby International Marketing (RIM) is the for-profit commercial arm of USA Rugby, tasked with monetizing the federation’s commercial rights and developing new revenue streams to fund the growth of the game in America. RIM is majority-owned by USA Rugby, but structured to attract inward investment from strategic partners. The mission of Rugby International Marketing is to provide attractive financial returns to USA Rugby and its minority shareholders by utilizing third party capital in an entrepreneurially driven, for-profit company that leverages the commercial opportunities available to USA Rugby.
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