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India Brand Equity Foundation (IBEF) est une fiducie gouvernementale qui sert de plus grand centre de ressources pour fournir des informations précises sur l'économie indienne, les opportunités commerciales en Inde, les idées d'investissement, la recherche sur l'industrie et bien plus encore. La fondation a été créée en 2010 par le ministère du Commerce et de l'Industrie pour promouvoir et améliorer l'image de marque de l'Inde dans le monde.
L'IBEF vise à fournir des connaissances complètes sur le paysage économique de l'Inde aux investisseurs, entrepreneurs, décideurs, chercheurs et autres parties prenantes. La fondation a contribué à créer une perception positive de l'Inde en tant que destination attrayante pour les investissements commerciaux.
L'objectif principal de l'IBEF est de mettre en valeur les atouts de l'Inde dans divers secteurs tels que la fabrication, les services, l'agriculture, le développement des infrastructures, entre autres. Il fournit des informations précieuses sur les politiques économiques et le cadre réglementaire du pays qui sont propices aux affaires en Inde.
L'une des principales initiatives de l'IBEF est son site Web qui sert de guichet unique pour toutes les informations relatives aux affaires en Inde. Le site Web propose des rapports détaillés sur divers secteurs tels que le rapport de l'industrie automobile 2021-22 ou le rapport de l'industrie pharmaceutique 2021-22 ainsi qu'une analyse des tendances du marché qui aide les investisseurs à prendre des décisions éclairées.
Le site Web présente également des études de cas mettant en évidence des investissements réussis réalisés par des entreprises étrangères dans différents secteurs à travers le pays. Ces études de cas fournissent des informations précieuses sur la manière dont les entreprises peuvent relever les défis tout en investissant en Inde.
L'IBEF organise également des événements tels que des séminaires et des conférences à la fois nationaux et internationaux où des experts de différents domaines partagent leurs points de vue sur divers aspects liés aux affaires avec ou en Inde. Ces événements constituent une excellente plate-forme de réseautage avec des partenaires ou des clients potentiels.
Une autre initiative importante prise par l'IBEF est son programme Market Access Initiative (MAI) qui vise à promouvoir les exportations des petites et moyennes entreprises (PME) dans différents secteurs en leur fournissant une aide financière pour participer à des foires/expositions internationales organisées à l'étranger.
En conclusion, l'IBEF joue un rôle crucial dans la promotion de l'image de marque de l'Inde à l'échelle mondiale et fournit des informations précieuses sur le paysage économique du pays. Ses initiatives telles que le site Web, les événements et le programme MAI ont contribué à attirer les investissements étrangers et à promouvoir les exportations des PME. Grâce à ses efforts continus, l'IBEF est sur le point de jouer un rôle important dans l'histoire de la croissance de l'Inde.
ibef.org
