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Mudra Communications : premier réseau intégré de communications et de services de marketing en Inde
Mudra Communications fait partie du groupe DDB Worldwide Communications, qui est l'un des plus grands réseaux de communication publicitaire et marketing au monde. Mudra Communications a été fondée en 1980 par AG Krishnamurthy, qui avait pour vision de créer une agence qui fournirait des solutions de communication marketing intégrées à des clients à travers l'Inde.
Aujourd'hui, Mudra Communications est devenu le premier et le plus grand réseau intégré de communications et de services marketing en Inde. La société dispose d'une équipe de plus de 1 000 professionnels répartis dans 26 bureaux en Inde. Mudra propose une large gamme de services, notamment la publicité, le marketing numérique, les relations publiques, la gestion d'événements, la conception et l'image de marque.
La société a travaillé avec certaines des plus grandes marques indiennes telles que Airtel, Coca-Cola, Volkswagen et Unilever. Mudra a remporté de nombreux prix pour son travail, notamment les Cannes Lions International Advertising Festival Awards.
L'une des principales forces de Mudra est sa capacité à fournir des solutions de bout en bout à ses clients. La société travaille en étroite collaboration avec ses clients pour comprendre leurs objectifs commerciaux, puis développe des solutions personnalisées qui répondent à ces objectifs. Cette approche garantit que les clients tirent le meilleur parti de leur investissement dans les activités de communication marketing.
Mudra met également l'accent sur la créativité. L'entreprise estime que la créativité est essentielle pour une communication efficace, car elle aide à capter l'attention et à engager le public. À cette fin, Mudra dispose d'une équipe de professionnels hautement créatifs qui repoussent constamment les limites pour proposer des idées innovantes.
En plus de ses services de base, Mudra propose également des services spécialisés tels que le marketing rural par le biais de sa filiale « Mudramax ». Cette division se concentre sur la fourniture de solutions personnalisées pour les clients qui cherchent à atteindre les consommateurs dans les zones rurales à travers l'Inde.
Un autre domaine où Mudra excelle est le marketing numérique. La société dispose d'une équipe dédiée qui se concentre sur le développement de stratégies numériques pour les clients sur diverses plateformes telles que les médias sociaux, les moteurs de recherche, etc.
Dans l'ensemble, Mudracommunications est l'un des principaux réseaux intégrés de communications et de services de marketing en Inde.
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