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Project Everyone : Accélérer les progrès vers un monde plus juste d'ici 2030
Project Everyone est une campagne mondiale qui vise à mettre le pouvoir des communications derrière les objectifs de développement durable (ODD). Les ODD sont un ensemble de 17 objectifs adoptés par tous les États membres des Nations Unies en 2015 dans le cadre de l'Agenda 2030 pour le développement durable. Ces objectifs visent à mettre fin à la pauvreté, à protéger la planète et à assurer la prospérité pour tous.
La mission de Project Everyone est d'accélérer les progrès vers un monde plus juste d'ici 2030. L'organisation estime que la communication est essentielle pour atteindre cet objectif. En utilisant des moyens créatifs et innovants pour communiquer sur les ODD, Project Everyone vise à sensibiliser et à inspirer l'action parmi les individus, les entreprises, les gouvernements et les organisations de la société civile du monde entier.
L'une des principales stratégies utilisées par Project Everyone est la narration. L'organisation travaille avec des cinéastes, des artistes, des écrivains, des musiciens et d'autres créatifs pour développer des récits convaincants qui donnent vie aux ODD. Ces histoires sont ensuite partagées via divers canaux tels que les plateformes de médias sociaux comme Facebook et Twitter ou les médias traditionnels comme la télévision et la radio.
Les partenariats sont un autre aspect important du travail de Project Everyone. L'organisation collabore avec un large éventail de parties prenantes, notamment des gouvernements, des ONG (organisations non gouvernementales), des agences des Nations Unies, des entreprises du secteur privé, des institutions universitaires et d'autres qui partagent sa vision d'un monde plus juste d'ici 2030.
Project Everyone a également lancé plusieurs initiatives visant à promouvoir des ODD spécifiques tels que l'Objectif n°5 - Égalité des genres ou l'Objectif n°13 - Action pour le climat. Par exemple:
- Global GoalsCast : cette série de podcasts présente des histoires inspirantes sur des personnes qui travaillent à la réalisation d'un ou plusieurs des ODD.
- La plus grande leçon du monde : cette initiative fournit des ressources pédagogiques gratuites aux enseignants du monde entier sur des sujets liés au développement durable.
- Action4SD : Cette plateforme permet aux individus et aux organisations de présenter leurs actions pour atteindre un ou plusieurs des ODD.
En plus de ces initiatives, Project Everyone organise également des événements et des campagnes de sensibilisation aux ODD. Par exemple, en 2015, l'organisation a lancé la campagne #GlobalGoals qui visait à atteindre 7 milliards de personnes en 7 jours avec des informations sur les ODD. La campagne a été soutenue par un large éventail de célébrités et d'influenceurs, dont Beyoncé, Malala Yousafzai et Bill Gates.
Dans l'ensemble, Project Everyone est une organisation unique qui utilise la communication comme outil de changement social. En s'appuyant sur des partenariats, des récits et des initiatives innovantes telles que des podcasts et des ressources pédagogiques pour les enseignants du monde entier sur des sujets liés au développement durable, ils progressent vers la réalisation de leur objectif de créer un monde plus juste d'ici 2030.
project-everyone.org
